MOUNT LAUREL, N.J., July 14, 2015 — Brandywine Senior Living is proud to announce a partnership with the Alzheimer’s Association Delaware Valley Chapter to bring renewed joy and pleasure in rediscovering the music that matters to residents suffering from Alzheimer’s disease through a grant based “Music and Memory” program.
The grant provides Music and Memory training, program support and provision of complimentary I-pods for 25-30 moderate or late stage individuals with Alzheimer’s disease who live in SJ senior living residences.
Scheduled to launch in September 2015, Brandywine was chosen to work exclusively with the Alzheimer’s Association Delaware Valley Chapter to pilot this program at four Brandywine communities in South Jersey: Brandall Estates, Moorestown Estates, Haddonfield, and Voorhees.
“We are honored the Delaware Valley Chapter chose Brandywine to collaborate on this initiative. Music is such a wonderful method to engage and emotionally connect with individuals who may struggle with communication, group engagement or self-expression. Implementing an individualized music program is a simple and useful approach for families and caregivers to create a magical and memorable moment for a loved one,” said Maria Nadelstumph, Vice President of Organizational Development & Program Excellence at Brandywine Senior Living.
The collaboration will focus on working with residents and their families to determine which musical artists, songs, and genres will be most meaningful and enjoyable for the resident. The idea is simple, but the difference that Music & Memory is making in the quality of life for individuals suffering from memory deficits and their families, is nothing short of remarkable. According to research, the therapeutic benefits of music can provide not only comfort and enjoyment, but also reduce isolation, anxiety and agitation.
Director Programs & Services, Krista McKay added, “The Chapter puts a lot of hard work in providing the best in support services for the community and this program allows us to show how the use of music can be a great outlet for families and individuals suffering with Alzheimer’s disease. Working with Brandywine will be a great partner for this initiative.”
About the Alzheimer’s Association
The Alzheimer’s Association is the leading voluntary health organization in Alzheimer’s care, support and research. Our mission is to eliminate Alzheimer’s disease through the advancement of research; to provide and enhance care and support for all affected; and to reduce the risk of dementia through the promotion of brain health. Our vision is a world without Alzheimer’s.