For senior living operators, partnerships with outside health care organizations can hold tremendous value—but they must be approached carefully to actually work. New Jersey-based Brandywine Living, which operates 29 communities across six states, has learned this firsthand.
Six of Brandywine’s communities have partnered with Bayada Home Health Care, which is also based in the Garden State and is one of the largest U.S. home health providers, serving 22 states. Together, Brandywine and Bayada have been able to reduce readmissions and save health care dollars. All the while, the partnership, along with Brandywine’s partnerships with hospitals and other health care organizations, has enabled the provider stand out against its competition.
“It’s a true market differentiator for us,” Maria Nadelstumph, vice president of organizational development and program excellence at Brandywine, said Thursday at the National Investment Center for Seniors Housing & Care (NIC) Spring Investment Forum in Dallas. “The market has become more competitive—we were looking for solutions… to keep people happy, healthy and at home.”
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