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Forty-two individuals from 16 senior living companies make up the first class of senior living sales counselor certificate recipients, Argentum announced Monday.

A list of those earning the certificate has been posted on Argentum’s website.

Introduced last year as a member-led initiative of Argentum’s sales and marketing executive roundtable, the program is designed to help build the knowledge and competencies of senior living sales professionals. The curriculum focuses on three fundamentals of sales: industry knowledge, marketing strategy and the consultative sales process.

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